What is Greenwashing?

Intro
Many consumers are learning more about ethical fashion and the importance of sustainable clothing production. The damaging effects of fast fashion on the environment, economy, and garment workers have led to a public outcry and increased support for brands that maintain safer production standards and better work practices. You may have noticed many popular clothing companies advertising “...
Sustainable Spring

Sustainable Spring: Steps You Can Take To Be Sustainable This Season
With the start of spring officially upon us, many people are opening up the windows to fresh air, spring cleaning, and spending more time in the sun.
As you enjoy this season full of sunshine and beautiful flowers, here are a few steps you can take to be sustainable this spring.
Spring Clean Mindfully
Everyone loves the feeli...
Core Styles - Build a Wardrobe That's Always in Fashion

When deciding what to wear in the morning, do you find yourself struggling to put together an outfit?
Maybe you have a lot of fun pieces to wear, but you can never decide what top to pair with your printed pants. Or maybe you feel overwhelmed trying to keep up with the latest season’s fashions. The second you buy a new garment it seems some style aficionado is declaring it’s “out.”
The soluti...
5 Easy Ways to be Sustainable This Holiday Season

5 Easy Ways to be Sustainable This Holiday Season
The holidays are a perfect time to reflect on the past year and show appreciation to friends and family through thoughtful gift-giving. Unfortunately, this special season has become a reason to overbuy and shift the focus to consumerism. The pressure to find a perfect gift results in the impulse purchasing of low-quality products that are quic...
Don't Toss That Bra!

What to Do With Worn Out Bras or Bras That No Longer Fit
Bras are one of the most worn items in many women’s closets. Whether a t-shirt bra, a sports bra, or a lightweight bralette, everyone has their favorite style that they reach for.
But what should you do when you can’t wear them anymore? What if you’ve changed sizes? What if your bras are worn beyond their lifetime?
Your Perfect Organic Cotton Bra Fit

Finding a bra that fits well can be difficult, especially since every brand seems to have different sizing and shape options. Irritating underwire, digging straps, bands that ride up, and gaping in the cups are all signs of a bad-fitting bra! At Blue Canoe, we only make organic cotton bras because there are so many benefits to wearing them. Keep reading to learn more about our bra options and h...
Comfort Clothes Going Every Day

The Blurred Line Between Lounge and Sleepwear
When you hear the words “loungewear” or “sleepwear,” an image of lying on your couch cozied up with a book may pop into your head.
However, comfort clothes aren’t just for — well, being comfortable at home. The line between loungewear, sleepwear, and everyday clothes has blurred.
We like to think there are no real rules in fashion, and comfort clo...
5 Reasons Why Organic Cotton Underwear Is a Perfect Investment

If you’re in the market for new underwear, it can be confusing trying to sort through the near-endless styles, colors, and fabrics to choose the right ones for you.
Organic cotton underwear is the perfect investment — and there are many different reasons why. From breathability and comfort to being gentle on your body (and the environment), here’s why you should choose organic cotton underwear....
How to Start a Sustainable Laundry Routine

Clothing that is made of sustainable materials, like organic cotton, is best for the planet and your skin! After wearing your favorite pieces, washing keeps you feeling comfortable and ready to wear them again! Your laundry routine can also impact the environment. Water, electricity, and chemical laundry detergents can cause excess waste while polluting our planet. That doesn’t sound clean at a...
The Do's and Don'ts of Sustainable Shopping

So — you’re looking to shop sustainably. That’s great! But you may be wondering: “How do I shop sustainably?” “Where do I even start?”
Sustainability can be confusing — you want to help the planet, but how do you know what’s sustainable and what’s not?
We’ve got the do’s and don’ts of sustainable shopping to help you be a conscious consumer.
The Do’s of Sustainable Shopping:
Do Look for Natura...
How to Shop Consciously Online

When shopping online, you know the kinds of products you’re looking for. You may know you prefer the feel of natural fibers and want organic materials because they’re better for your body and the environment.
But how do you shop consciously online? How can you be sure that clothing is made sustainably? How do you know the company uses fair trade practices and that the manufacturing is ethical?
...
4 Reasons Why Organic Cotton Makes Better Garments

Making the switch to organic cotton clothing is one of the best things you can do for the environment and for yourself! Many people don’t know what organic cotton is and how it differs from non-organic cotton. There are dozens of great reasons why you should buy organic cotton clothing if you are looking to fill your wardrobe with high-quality and sustainable options. Here are our top 4 Blue Ca...