Relax into Summer

Check out new styles for the season.

Easy Living

Soft, breathable, organic cotton

All Day Lounging

Always Organic. Always Made in the USA.

Organic Undies

Pure and Natural next to your skin.

ORGANIC, FAIR TRADE CLOTHING

Sustainable

Ethically made

Who is Blue Canoe

Fast and Furious Fashion

Fast and Furious Fashion

Fast fashion trends are ever-changing and we indulge in them without thinking of their long-term impact on the environment. Before we get to how fast fashion hurts the planet, let’s understand what it is. Fast fashion refers to the mass production of clothes that are in vogue. These clothes are inexpensive and manufactured using low-quality materials. They are designed to last for a short time and sent to a landfill at the end of their brief life. The fast-fashion business model is based on selling more products to generate higher revenue. Therefore, retailers constantly need to offer new collections to consumers, creating more waste.

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WHEN COMFORT MEETS FREEDOM

WHEN COMFORT MEETS FREEDOM

After a long, tiring day, what is the first thing you do when you get home? Come on, admit it! You reach inside your blouse, unhook your bra and fling it in the air like a frisbee. (You don't have to feel guilty about it! After all, it is the most emancipating moment of the day.) But the big question is - does it have to be like that?

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CELEBRATING MOMS AND THE ENVIRONMENT

CELEBRATING MOMS AND THE ENVIRONMENT

Mother's Day - the day when we finally thank our mothers for all they do for us, is just around the corner! While thinking about the nurturing care of mothers, we couldn't help but reflect on the connection between mothers and nature. Nature, like mothers, is the giver and sustainer of life. Aptly referred to as Mother Nature, it provides us with the necessary resources to nourish our being.

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