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MADE IN THE USA
1-888-923-1373

<< Organic Cotton Underwear
Natural Comfort >>

The Confidence of Understated Design

Many forces have to be balanced for the best cut of organic clothes: the movement and drape of the fabric, the lines and curves of the body, the weight of the garment. Flaws are easy to hide with ruffles and flounces, but the best-crafted designs emphasize elegant simplicity. Blue Canoe organic clothes caress a body's natural lines. Simple touches like ruching at the bust or gathers along the torso emphasize the silky, lightweight motion of the cotton-bamboo blends while inherently forgiving little figure flaws. The charm of Blue Canoe organic clothes, though, is their attention to lines. The necklines all trace the lines of collar bones and necks, creating swan-like grace without fussiness. The precise cuts of the shoulders and arms and the tailored snugness of pants legs all echo the natural lines of the female body, bringing grace along with comfort. Blue Canoe has a very zen, Asian aesthetic in the balance of form and function in its organic clothes. The influence is subtle -- the Zen shirt is one of the few styles that's overtly Asian-styled -- but the influence is pervasive in all the organic clothes we design. Asian architecture, particularly Japanese architecture, focuses on the quality of the design. The shape of the thing is inherently pleasing -- with the right lines and the right balance, there's no need for fol-de-rol to create something beautiful. It's true in architecture and it's true in organic clothes. Simplicity is intrinsic to grace. Blue Canoe's organic clothes focus on the lines of the design to create a really great fit. Combined with natural fibers like organic cotton and bamboo (and a hint of spandex for durability and comfort), our organic clothes have a clean, effortless feel that is simultaneously feminine and intimate.